Sockrates

About the Client

Sockrates Custom Socks (referencing the Greek philosopher, Socrates), is a leading B2B custom sock manufacturer specializing in corporate gifts, known for its unparalleled 7-day turnaround time and use of premium Italian yarn materials. They produce nine different types of custom socks for events, employee appreciation, or retailers.

Their unique selling points include providing free custom sock designs with unlimited Pantone color matching to ensure their clients’ brand colors are perfectly replicated and accurate. With competitive pricing at an average of $12 per pair and a minimum order of 60-100 pairs, they cater to businesses globally and are headquartered in Boca Raton, Florida.

Committed to sustainability and ethical practices, they offer organic cotton and wool socks that last 5-6 years on average. Their diverse range includes custom grip socks, dress socks, athletic socks, compression socks, retro-tube socks, baby/youth socks, wool socks and more – all crafted by their dedicated team of expert Socktologists.

Sockrates reached out to Tabula with three specific objectives:

1. Support the launch and migration of a new website from WordPress to Webflow
2. Improve search engine optimization (SEO) and organic search traffic in the US Market
3. Lower cost-per-lead (CPL) and cost-per-acquisition (CAC) from SEO

Conclusion

After working for 12 months with Tabula, sockrates was able to:
1. Launch a new rebranded website on Webflow, so they can have full control of their own site.
2. Improve organic traffic from 900 avg monthly users to 7,000 monthly users, all from organic search.
3. Lower their SEO CPL by 54% and lower their SEO CAC by 69%.