About The Client
Nalgene Outdoor is a pioneering name in the reusable water bottle industry, and has been an integral part of outdoor adventures for over 70 years. Originally developed in the 1960s by a group of scientists who were also avid hikers, Nalgene’s durable, leakproof, and lightweight lab bottles quickly transitioned from the lab to the trails. This innovation marked the birth of a new product category: the reusable water bottle designed for hikers, travelers, athletes, and everyday users.
Nalgene Outdoor’s mission is deeply rooted in the belief that the materials and methods used to create their products are as significant as the adventures these products inspire. Committed to sustainability, community, and customer satisfaction, Nalgene Outdoor strives to reduce waste, improve access to clean water, and offer simple, safe, and sustainable products.
The company is driven by four core pillars of impact:
- Sustainability: Reducing environmental footprint through the creation of reusable and long-lasting products.
- Durability: Ensuring that each bottle is built to withstand the rigors of outdoor activities and daily use.
- Sourcing: Carefully selecting materials that are safe and sustainable.
- Water: Advocating for clean water access and conservation efforts.
Nalgene Outdoor was looking to develop a new and robust e-commerce website that effectively communicated its mission and brand values to the world.
Tabula Process
Discovery & Alignment
We did a deep dive into the brand values and critical elements necessary for the website. We then mapped out the store's product categories and key dedicated pages.
Wireframes & Mock Ups
We crafted initial wireframes and mockups for key pages, finalized primary brand colors and made sure the site was exactly what Nalgene Outdoor is looking for to grow their business.
Development & Launch
We finalized all key pages related to brand vision, mission and purpose, setup online store, installed critical plugins for security, SEO and speed, tested the site and launched to the public.
Conclusion
For over seven decades, Nalgene Outdoor has remained a trusted name for those seeking high-quality, reusable water bottles. The website we delivered does a great job in demonstrating their passion for the outdoors, hiking and sustainability. By maintaining a strong focus on sustainability, durability, ethical sourcing, and water conservation, Nalgene continues to make a positive impact on both the environment and the community. Their commitment to creating simply designed, built-to-last bottles ensures that every adventure is fueled with safe and sustainable hydration solutions.
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Client:
Nalgene Outdoor
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Industry:
Outdoor Recreation
Consumer Goods -
Location:
Rochester, New York, USA
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Service:
Website Development
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Duration:
8 Weeks
